MOA Coffee Co.
MOA Coffee Co is for lovers of life who are here to make their days count. Their mission is to change lives, one coffee at a time.
Branding, Identity, Packaging, Art Direction
MOA Coffee Co. is a coffee subscription with a difference.
50% of MOA Coffee Co. profits go straight to our charity partner, LifeChanger, who work to address challenges youth face today. Every subscription supports LifeChanger programs which build self-esteem and awareness, positive self-identity and resilience in today's youth.
We had the pleasure of embarking on MOA Coffee Co.'s brand journey from the early stages of the business' conception. We were invited to create a logo, visual strategy, art direction and packaging... and product tasting! YUM!
Driven by the brief's statement 'making small meaningful changes that collectively make a massive difference' we created a comprehensive identity that felt real, grounded, honest and 'comfortable in your own skin'.
We enjoy working with clients who are passionate to make positive change and we love to be a collaborative part of the journey.
As branding specialist and a graphic designer, there's nothing better that building a cohesive brand kit and watching the brand grow through the client's own interpretation.
"The first conversation I had with Xanthe I knew that she got what we were setting out to achieve. She was able to elicit from me the essence of what was really important, of how we wanted our beautiful customers to feel when they saw our brand and bought our products. The layers of design, how Xanthe was able to marry earthiness, simplicity but a timeless feel was remarkable. The alignment of our brand, our vision, who we are and what we are on a mission to achieve is truly seamless. That for me is the measure of success - when you work with someone who understands more than you verbalise and delivers more than you can imagine."
Lyndell Fogarty – MOA Coffee Co.
Co-founder and Chief Change Maker